Hocking Media Group

overheard

Ownership of tablets, such as the iPad and Kindle Fire, has tripled in the last year. 85% of tablet users spend 1.6 hours daily using their tablet while watching TV.

Kara Hocking, CEO, see bio
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ABOUT HOCKING MEDIA

After years as managing partners at a full-service ad agency working on major multimillion dollar accounts, we wanted to focus specifically on helping clients capitalize on the new media landscape. So we struck out on our own. Hocking Media offers a fully integrated approach to media planning and buying that generates real results tied directly to our clients’ marketing objectives. We apply our deep knowledge and fierce negotiating skills to every assignment, combined with special insights and services to enhance strategies and executions. We partner with clients, working closely with their marketing and creative teams. We also immerse ourselves in their businesses and goals, whether they be increasing sales, generating awareness or shifting perceptions. This approach has led to a steadily increasing roster of happy clients for whom we’ve helped create highly impactful campaigns that really deliver. Read more success stories here.

 

KARA HOCKING, CEO

Kara’s marketing and media planning skills were honed as Executive Vice President/Managing Partner at a full-service ad agency in metro Detroit for 25+ years. There, she was responsible for the leadership and management of major accounts for over 10 years, with billings in excess of $30 million annually. She has extensive sports marketing, digital media, radio and TV buying expertise and oversees strategic planning for all Hocking Media clients to ensure tangible results are achieved year after year. Kara is an innovative problem solver whose negotiating skills, passion, and pride in her work are unmatched. Return to top.

 

LORI RICHARD, VICE PRESIDENT

As the former Vice President/Media Director of a full-service ad agency, Lori is a seasoned media planning and buying professional with 20+ years of experience and a proven track record of media planning, negotiating and buying. She’s also implemented successful media campaigns for a wide range of retail and business-to-business clients. Lori has local, regional and national media buying expertise in all media (including TV, radio, outdoor and digital media buying) with a special passion for emerging channels such as PPC search engine marketing, social media and mobile media marketing. Lori has a reputation for negotiating maximum media exposure and added value for clients. Her strong relationships with our media partners are unparalleled. Return to top.

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